Wuling: I have the final say in the market of mobility scooters.
At the beginning of the year, a Japanese university dismantled Wuling Hongguang MINIEV, and was shocked by Wuling's cost control ability, but at the same time it also came to the conclusion that Wuling almost removed all safety configurations while controlling cost. F
or a long time, the mobility car market led by Wuling New Energy has not received so much "attention". On the one hand, they are a kind of "old man's music" type of existence. Many people think that they cannot be required by the standard of a passenger car. They are often extremely cost-effective, especially this year, in terms of supply chain costs and high-end brand transformation. Driven by the development node, market share and profit goals, after the gradual loss of policy subsidies, the car does not make money, and the cost cannot be controlled. Many brands have to make a decision to "break up".
On the other hand, A00-class cars actually still occupy a major share in the new energy vehicle market in many regions of China. A00-class cars still have a strong market demand for the satisfaction of travel. With the rapid growth and structural adjustment of China's new energy vehicle market, although the share of A00-class new energy vehicles has increased from more than 60% at the peak to 24% today, it still occupies a relatively high proportion in the entire new energy vehicle market, second only to The proportion of A-class and B-class new energy vehicles.
However, from a closer look, the reason why my country's three major new energy markets, A-level, B-level, and A00-level, occupy more than 70% of the entire new energy vehicle market is because BYD, Tesla, and SAIC-GM-Wuling with the highest sales volume are in These three market segments account for the highest proportion of car companies and also contribute to the highest sales of new energy vehicles. Among them, the market position of Wuling Hongguang MINI EV is unshakable. According to the latest September sales data released by SAIC-GM-Wuling, Wuling Hongguang MINIEV sales reached 37,416 units in September, a year-on-year increase of 6.4%.
The cumulative sales from January to September were 297,063 units, a year-on-year increase of 15.7%. In the A00 segment, there is no model that can stably achieve monthly sales of over 10,000 this year. Sales of Wuling Hongguang MINI EV continued to rise, in sharp contrast to the continuous decline of other models in this class.
At the same time, Wuling New Energy has become the fastest new energy brand in the world to reach 1 million sales in just 5 years, which is faster than BYD and Tesla. Source: SAIC-GM-Wuling official website It can be said that Wuling New Energy has an absolute market position in the A00-class scooter market.
At present, for the whole new energy vehicle market, which is caught in hardware involution, competition platform, and architecture, it seems that the A00-level market has not been rolled. On the other hand, the high cost of the supply chain is also causing some brands to abandon the A00-level or even A0-level market. But is the A00-level market profitable?
