Global Smartphone Market Hits Record $100B in Q2 2025, Apple Dominates Revenue

According to a new report from market research firm Counterpoint Research, the global smartphone market experienced a landmark second quarter in 2025. For the first time in a Q2, global smartphone revenue surpassed the $100 billion mark, marking a 10% year-over-year increase. Shipments also saw a healthy growth of 3%.

The report also highlights that the global Average Selling Price (ASP) reached a new Q2 peak, rising by 7% year-over-year to $347. Apple's iPhone boasted the highest ASP at $879, while OPPO recorded the fastest growth in its ASP, which reached $274 in the second quarter.

Breaking down the performance by brand, Apple led the charge among the top five brands with an impressive 13% revenue growth, capturing a staggering 43% of the total global smartphone revenue. This strong performance was fueled by the popular 16 series, a broader market trend towards premium devices, and some consumers making purchases early to mitigate potential tariff risks.

Samsung maintained its leading position in global smartphone shipments, with its revenue growing by 4% year-over-year. This growth was primarily driven by strong demand for its mid-range A-series devices, complemented by the high-end Galaxy S25 series and the newly introduced S25 Edge model.

OPPO demonstrated the fastest ASP growth among the top five brands, with a 14% year-over-year increase. This resulted in a 10% rise in its revenue. Despite a decline in sales volume, OPPO's ASP and revenue grew thanks to its continued push into the premium market, particularly with the Reno 13 series and Find X8.

vivo also saw positive results in Q2 2025, with a 4% increase in revenue and a 5% growth in shipments. The brand has been successfully expanding its presence in markets across India, the Middle East, Africa, and Latin America, while also gradually increasing its market share in Europe.

In conclusion, the second quarter of 2025 underscored a robust and evolving smartphone market. The significant growth in revenue and ASP points to a strong premiumization trend, with Apple as the primary beneficiary in terms of value. Meanwhile, strategic pushes into the high-end segment and geographic expansion are proving to be successful strategies for brands like OPPO and vivo.

Torna al blog

Related Posts

  • _{region} ( _{language} )

    • _{area}

    _{region}
    _{language}