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Heyup Trend & Insight Lab

A Historical Insight into the Revival of Mini Tablets: The Journey from Decline to Rebirth
A Historical Insight into the Revival of Mini Tablets: The Journey from Decline to Rebirth

Explore the fascinating history of mini tablets, tracing their decline and eventual resurgence. 

When Hype Meets Reality: The Story Behind “Friend,” the AI Companion
When Hype Meets Reality: The Story Behind “Friend,” the AI Companion

A deep dive into the Friend AI companion’s hype, flaws, and what it reveals about emotional tech and trust.

Apple’s Foldable iPhone: High-End Breakthrough or Niche Gamble?
Apple’s Foldable iPhone: High-End Breakthrough or Niche Gamble?

As foldable phone growth slows in 2025, Apple is preparing to enter the market with a $2,000 foldable iPhone. But with demand cooling and rivals like Huawei and Samsung dominating, can Apple’s luxury gamble pay off?

Meta Ray-Ban Display Smart Glasses
Meta Smart Glasses Sell Out in Two Days: What’s Behind the Craze?

The Meta Ray-Ban Display Smart Glasses sold out in 48 hours, blending fashion and cutting-edge AI technology. We explore why demand skyrocketed — and the challenges the smart eyewear market still faces.

Global OLED Market 2025 Forecast
Global OLED Market 2025 Forecast: Samsung Display to Lead with 41% Revenue Share, Says CounterPoint

CounterPoint Research's 2025 OLED market forecast shows Samsung Display leading with 41% revenue share, amidst a market recovery driven by laptops and monitors.

Global Gaming in 2025: Console Income Growth Beats PC, Mobile Maintains Market Lead
Global Gaming in 2025: Console Income Growth Beats PC, Mobile Maintains Market Lead

As Newzoo's latest Global Games Market Report predicts that console revenue will outpace PC revenue growth for the first time, becoming the primary driver of the gaming industry's expansion.

Emerging Trends in Wearable Exoskeleton Technology (2025)
Emerging Trends in Wearable Exoskeleton Technology (2025)

Wearable exoskeletons, powered by advances in AI and materials, are revolutionizing healthcare, industry, and mobility.

Exploring the Latest Trends in Smart Glasses for 2025
Exploring the Latest Trends in Smart Glasses for 2025

Smart glasses boom in 2025: sales triple as Meta, Xiaomi & AI models drive growth, with big brands adopting AR/VR tools.

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The Rise and Swift Fall of the Camera Button: Is Apple's Experiment Over?

Apple's camera button, once hailed as a pro feature and copied by rivals, is rumored to be on its way out. Here’s what went wrong.

Global Smart Glasses Market Soars by 110% in H1 2025, with Meta Dominating
Global Smart Glasses Market Soars by 110% in H1 2025, with Meta Dominating

According to Counterpoint's latest report, the global smart glasses market experienced a staggering 110% year-over-year growth in the first half of 2025. This surge was primarily driven by the strong demand for Ray-Ban Meta smart glasses, as well as the entry of new players like Xiaomi and RayNeo (TCL), and some smaller brands.

Report: Nintendo Switch 2 Cartridges to Use 3D NAND for Lower Costs and Higher Capacity
Report: Nintendo Switch 2 Cartridges to Use 3D NAND for Lower Costs and Higher Capacity

A report from supply chain partner Macronix suggests Nintendo Switch 2 game cartridges will utilize 3D NAND flash, aiming for lower costs and larger storage capacities.

Global Smartphone Market Hits Record $100B in Q2 2025, Apple Dominates Revenue
Global Smartphone Market Hits Record $100B in Q2 2025, Apple Dominates Revenue

The global smartphone market reached a record $100 billion in revenue in Q2 2025, with Apple capturing 43% of the total, according to a new Counterpoint Research report.

The Unexpected Comeback of Cassette Players: Nostalgia’s New Groove
The Unexpected Comeback of Cassette Players: Nostalgia’s New Groove

The newly released MXCP-P100 cassette player, priced affordably, quickly sold out, with its price doubling on resale platforms like eBay. Its design and sound quality may not be groundbreaking, but in 2025, it offers something more valuable: an emotional connection.

Apple's Battery Breakthrough: Is Planned Obsolescence About to End?
Apple's Battery Breakthrough: Is Planned Obsolescence About to End?

Battery health is becoming a primary concern for smartphone users. Online forums are filled with complaints about battery health degradation, with users expressing anxiety over even slight declines. If you share this concern, there's good news. Apple recently patented a “Lithium Metal Embedded Battery Cell” technology aimed at improving battery health and addressing the common issue of reduced battery life...

Rokid AR Lite and Inmo Go 2: Setting the New Standard for Smart Glasses in 2025 and Beyond
Rokid AR Lite and Inmo Go 2: Setting the New Standard for Smart Glasses in 2025 and Beyond

Explore how the Rokid AR Lite and Inmo Go 2 are revolutionizing smart glasses technology, setting a new standard for 2025 and beyond.

Exploring Teenage Engineering’s Consumer Design Philosophy in 2024
Exploring Teenage Engineering’s Consumer Design Philosophy in 2024

Teenage Engineering continues to redefine the boundaries of consumer electronics with its innovative design approach in 2024. Known for their synthesisers, audio devices, and creative tools, the Stockholm-based company merges advanced engineering with minimalistic yet playful aesthetics, creating products that resonate with tech enthusiasts and designers alike. A Commitment to Form and Function Teenage Engineering’s core mission focuses on crafting...

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