ORA Lightning Cat debuts at the Paris Motor Show
Pinwan, October 25th, recently, ORA Auto became the first pure electric brand of Great Wall Group to go to Europe. Its Lightning Cat model was unveiled at the Paris Auto Show. The idol group with outstanding appearance is also a powerful group with advanced technology. Source: Great Wall Motor Ora mentioned that Great Wall Motor is one of the earliest domestic car companies to explore overseas markets, and as a new energy vehicle brand under Great Wall, Ora has not only been born with global genes, but has also become a leader in going overseas. National example. In September 2021, ORA made its debut at the Munich International Motor Show for the first time, showing its global ambitions. In October of the same year, ORA Cat was launched in Thailand, a key step for the brand to open up the ASEAN market and even the global market. At this Paris Auto Show, ORA made a stunning appearance with the Lightning Cat. While gaining the attention of international friends and the praise of the majority of European consumers, it also accelerated the implementation of the globalization strategy in the European market and built a new fulcrum of brand globalization. The European auto market has always been known for its high standards and is a touchstone for testing the overall strength of global brands. ORA's choice to use Europe as the strategic fortress of brand globalization is a full reflection of its own brand culture, technical strength, and service capabilities. And comprehensively promote the important layout of the brand's upward and advanced. As the pace of ORA's globalization continues to accelerate, the brand's upward strategy will become more determined, and it will inject more confidence and vitality into the future high-quality development.