DJI Hasselblad Store Opens in Tokyo with Tax-Free Sales

The first joint DJI Hasselblad store in Japan officially opened on October 31 in Tokyo's Omotesando shopping district, offering customers an integrated retail experience for both imaging brands under one roof.

Designed for mobile creators, aerial cinematographers, and high-end still photographers, the new flagship provides hands-on testing across both brands' complete lineups, though this combined physical shopping model is currently restricted to this single Tokyo location.

A Two-Floor Layout for Aerial and Medium Format Gear

Located in Tokyo's prominent Omotesando commercial district, the flagship divides its space across two specialized levels to accommodate different creative workflows:

• First Floor: Dedicated to DJI products, highlighting consumer and professional aerial drones alongside handheld gimbal systems such as the Osmo Pocket series.
• Second Floor: Centers entirely on Hasselblad medium format camera equipment, allowing visitors to handle systems like the Hasselblad X2D II 100C directly.

Tailored Consultations and Multilingual Tax-Free Services

The flagship is staffed by imaging specialists with practical photography and videography experience. These consultants are tasked with evaluating individual shooting styles and use cases to recommend optimized equipment bundles, mounting gear, and peripherals across both brands.

To cater to the high volume of international travelers visiting the Omotesando area, the store provides multilingual customer support and operates on-site duty-free processing services for foreign visitors.

Upcoming Community Workshops and Creator Events

Beyond daily retail operations, the Omotesando store is planned as a community venue. The location will periodically host exchange sessions and practical workshops led by invited professional photographers and video creators, creating a local hub for sharing field experience and technical skills.

For traveling visual artists and hybrid shooters, how valuable is testing medium format bodies alongside aerial and handheld gimbal rigs in a single space? What specific setups would you like to see demonstrated together in this store format?