A New Audio Empire: Samsung's Harman Finalizes Acquisition of Sound United

Samsung's Harman Finalizes Acquisition of Sound United

In a major move for the consumer audio industry, HARMAN, a wholly-owned subsidiary of Samsung Electronics, announced on September 23rd the successful completion of its acquisition of Sound United, the former consumer audio division of Masimo. Following the deal, Sound United will operate as a separate strategic business unit within HARMAN's Lifestyle Division.

This landmark transaction effectively brings a roster of legendary audio brands under the indirect control of Samsung. The newly acquired portfolio includes some of the most respected names in high-fidelity sound: Bowers & Wilkins, Denon, and Marantz. It also includes other well-known brands such as Definitive Technology, Polk Audio, HEOS, Classé, and Boston Acoustics.

With the integration of Sound United, HARMAN is set to offer one of the most comprehensive and diverse audio product lineups in the industry. The company stated that this expansion will provide consumers with greater choice, deeper innovation, and an overall more extraordinary listening experience across a wide range of products and price points.

Background of the Deal

This acquisition follows the earlier announcement of Masimo selling its consumer audio business, which encompassed Sound United and its associated brands, to Harman International. The deal reinforces HARMAN's commitment to expanding its leadership in the audio space, leveraging the rich heritage and engineering prowess of the newly acquired brands.

Ultimately, the completion of this deal marks a significant consolidation within the audio market. By bringing these iconic brands together, HARMAN not only strengthens its market position but also creates a powerful ecosystem of audio technology. This strategic move is poised to shape the future of consumer audio, promising exciting developments for audiophiles and casual listeners alike.

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