Amazon Prime Day 2025: What You Need to Know Before the Big Sale

Amazon Prime Day 2025 is no longer a single day, but a four-day shopping bender. It’s officially set for July 8–11 this year, with new shopping features like Today’s Big Deals, and exclusive product launches from brands, big and small. Prime members can get deals in virtually every category of Amazon. 

Here’s everything you need to know to make the most of Amazon's biggest sale of the year.

When Is Amazon Prime Day 2025?

Amazon Prime Day 2025 will run for a whopping 96 hours, starting at 12:01 a.m. PDT on July 8 and ending at 11:59 p.m. PDT on July 11. It’s the longest Prime Day to date (double the length of last year’s event!), giving Prime members even more time to shop for bargains.

New This Year: Today’s Big Deals

Amazon has introduced a brand-new feature called Today’s Big Deals, offering themed daily discounts from popular brands like Samsung. These time-limited deals drop at midnight PDT each day and are exclusive to Prime members.

What Are the Best Prime Day 2025 Deals?

Expect massive savings across all product categories. At Heyupnow.com, we’re especially excited about Prime Day electronics deals, which typically include:

• Smart projectors and 4K streaming devices
  

• Gaming accessories and consoles
  

• Smart home tech: locks, cameras, thermostats, and lighting
  

• Wireless earbuds, speakers, and headphones
  

• Laptops, tablets, wearables, and more
  
  

Amazon has teased the lowest prices of the year so far from fan favorites like Sony, Dyson, Living Proof, and exciting new-to-Amazon brands like Unwell Hydration, Tarte Cosmetics, and Away. You’ll also find discounts on celebrity brands like LeBron James’s The Shop Grooming Line, Lemme, INBLOOM, and The Honest Company.

Smarter Shopping with AI and Alexa+

This year, Amazon is making it easier than ever to find the best deals with:

• Rufus, Amazon’s AI shopping assistant: Ask questions and get tailored recommendations.
  

• Interest-based shopping: Use custom prompts to receive personalized deal suggestions.
  

• AI-powered Shopping Guides: Quickly compare products across categories.
  

• Alexa+ Deal Tracking: Let Alexa+ track prices, find deals in your cart or wish list, and notify you when items drop into your preferred price range.
  

Back-to-School & Off-to-College Deals

Amazon’s Back to School and Off to College Shops will feature tech starting at $15. Find them at: amazon.com/backtoschool and amazon.com/offtocollege

Is Amazon Prime Day Only for Prime Members?

Yes. Prime Day deals are exclusive to Prime members. If you’re not already a member, you can:

• Start a free 30-day trial at amazon.com/prime

• Try Prime for Young Adults (6-month free trial, then $7.49/month)
  

• Join Prime Access for $6.99/month if you qualify for government assistance
  
  

Where Is Prime Day Available?

Prime Day 2025 will be live in:
Australia, Austria, Belgium, Canada, Colombia, France, Germany, Italy, Ireland, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, Türkiye, the United States, and the United Kingdom.

Prime members in Brazil, Egypt, India, Mexico, Saudi Arabia, and the UAE can shop Prime Day deals later this summer.

Tips to Prepare for Prime Day 2025

• Add items to your Lists to get price drop alerts
  

• Use Buy Again for recurring purchases
  

• Check early deals now already available for Prime members
  

• Use Alexa or Alexa+ to get deal alerts
  

• Create Interests to discover the most relevant recommendations

Check back on Heyup to see deals on smartphones, smart home gadgets and other tech.