Samsung's New Foldables See Explosive Start in the US, Sales Up 50%

The Samsung Galaxy Z Fold 7 has achieved a remarkable milestone in the US market, with sales surging by 50% compared to its predecessor. This impressive performance not only highlights the growing popularity of foldable phones but also signals a significant shift in consumer preferences.

Record-Breaking Pre-Sales

Priced at $2,000, the Galaxy Z Fold 7 has set a new record for Samsung's foldable phone pre-sales. In addition to this, the combined pre-sales of the Galaxy Z Fold 7 and the flip-style Galaxy Z Flip 7 have increased by over 25%. Samsung's collaboration with carriers has also paid off, with foldable phone pre-sales through carriers growing by 60%.

Consumer Sentiment and Market Impact

According to Drew Blackard, Samsung's Senior Vice President of Product Management, the US launch of the Z Fold series has been the most successful yet. Consumers are now more focused on the convenience that foldable screens offer, rather than their potential limitations. This positive reception is a crucial confidence boost for the foldable phone category, which has long struggled to compete with cheaper and more traditional smartphones.

With Apple reportedly preparing to launch its first foldable iPhone next year, Samsung's success with the Galaxy Z Fold 7 gives it a significant edge in the market. However, despite the impressive growth, overall sales volumes for foldable phones are still relatively small. Samsung's previous Fold series has sold only a few million units, which is far behind mainstream smartphones.

Design and Color Trends

The design and color options of the Galaxy Z Fold 7 have also contributed to its success. The blue version of the Z Fold 7 accounted for nearly half of the pre-sale orders, breaking the traditional dominance of black. Similarly, the coral red version of the Z Flip 7 performed better than expected, making up nearly a quarter of its pre-sales.

Expanding the User Base

Another notable trend is the increasing adoption of foldable phones by female users. Since 2024, the proportion of women purchasing the Fold series has significantly increased, and Samsung is keen to continue monitoring their feedback on the new models.

Product Highlights

The Galaxy Z Fold 7 is designed to be lightweight and thin even when folded, making it feel like a regular phone in the hand. This is a significant improvement over previous generations. Meanwhile, the Galaxy Z Flip 7, priced at $1,100, is the most compact and well-designed model in the series, featuring a larger external screen and a camera-centric layout.

In summary, the Galaxy Z Fold 7's strong performance in the US market is a testament to Samsung's innovation and the growing appeal of foldable phones. As the market continues to evolve, it will be interesting to see how Samsung maintains its lead and what new developments emerge in this exciting category.

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