Introducing MONT FLEX: Samsung Display's New Premium Brand for Foldable Panels

Samsung Display has officially announced the launch of its new brand for foldable display panels, “MONT FLEX,” on August 5. This new brand is designed to highlight more recognizable and differentiated products, leveraging Samsung's dominant position and advantages in the foldable display sector.

According to Samsung Display, the brand name “MONT FLEX” is derived from the French word “mont,” meaning “mountain.” This symbolizes the “pinnacle of innovation in foldable display panels” and embodies the company's ambitious vision for future technology. Each letter in “MONT” represents a core element of the brand's promise:

• M (Mechanical durability)
• O (Opto-mechanically flat): Ensuring a visually and mechanically smooth, crease-free surface.
• N (Narrow bezels)
• T (Thin and lightweight design)

Jae-Nam Yun, Executive Vice President of the Mobile Display Panel Marketing Team at Samsung Display, stated, “Since we began mass-producing foldable OLED panels for mobile phones in 2019, we have continuously driven technological innovation to create the perfect product. We were the first in the industry to apply UTG (Ultra-Thin Glass) and LEAD (Low-power consumption, Eco-friendly, Advanced Display) technologies. Following the launch of our ‘impact-resistant structure’ panel, which passed a 500,000-fold test, we will continue to push technological boundaries to deliver more refined foldable display panels that exceed market expectations.”

The official debut of the “MONT FLEX” brand is scheduled to take place at the K-Display 2025 exhibition in Korea from August 7 to 9. Products featuring the new branding will also be showcased at the event, offering a first-hand look at the next generation of foldable displays.