·apple

Tim Cook: iPhone's Position Unassailable, AI Devices to Be Complementary

On August 1, 2025, Tim Cook, Apple's CEO, addressed concerns about the potential impact of AI-powered devices on the iPhone's market position during Apple's Q3 2025 earnings call. According to a report by 9to5Mac, Cook emphasized that the iPhone remains irreplaceable in consumers' lives.

When asked whether Apple foresaw the impact of AI smartphones and the emergence of future AI hardware on the iPhone's dominance, Cook firmly stated that the iPhone plays a crucial role in people's lives. He also hinted at Apple's potential future integration of AI into its products, noting that these new devices would likely complement the iPhone rather than replace it.

Apple's exploration of AI-driven hardware is not surprising, but Cook's comments mark a rare public acknowledgment of the company's interest in developing AI-related products. This stance suggests that Apple is actively considering how to incorporate AI into its ecosystem while maintaining the iPhone's central position.

As the tech industry continues to evolve, Apple's strategy will be closely watched to see how it balances innovation with the preservation of its flagship product's market leadership.

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