"Co-brand Maniac" OnePlus, this time puts Hutao into your phone
In the first half of 2022, OnePlus launched the Ace series, which focuses on performance, covering the 2000-4000 yuan market and expanding the brand product line. In order to welcome the special member of the Ace series OnePlus Ace Pro Genshin Impact Limited Edition, Li Jie, President of OnePlus China, appeared at Liyuefeng Teahouse to talk about the new product.
Compared with OnePlus 9RT’s sugar, this time OnePlus and Genshin Impact’s joint name directly chose Popular character Hutao. Hutao from Genshin Impact is an explosive character of the fire system. In fact, it has a good "fitness" with the high performance of OnePlus Ace Pro.
The joint name is not abrupt. In addition to character selection, the creativity of the entire press conference, in-depth customization of products, and the design of the surrounding gift boxes can also feel the sincerity of OnePlus.
When I was taking pictures of this mobile phone, almost all my colleagues became interested in this rich packaging like a moon cake gift box. Of course, what can attract them to stop is different from the previous packaging that only changes the color, and there are more details.
Every detail design. When it comes to "co-branding", OnePlus is naturally the best at "reorganizing". The "Tao" of OnePlus' joint name has only 0 times and countless times. Apple is the former and OnePlus is the latter. When it debuted in 2014, OnePlus started the road of co-branding.
In 8 years, it launched nearly 10 co-branded products, cross-border technology, fashion, art, film and television, supercars, and games. No one in the mobile phone industry compares with OnePlus Know more about joint names. As a newcomer in the mobile phone industry, the first-generation OnePlus JBL limited edition and the OnePlus 2 ONE limited edition jointly with Han Han did not cause much disturbance.
Coupled with the disorderly competition in the domestic market, Boss Zhang took OnePlus to the sea to deeply cultivate Europe and the United States, which led to subsequent OnePlus 3Tx Colette Commemorative Edition, OnePlus 5 x JCC, and OnePlus 5T Star Wars Edition are only sold overseas, and domestic users have no chance. OnePlus 5T Star Wars Edition Source: Internet It wasn’t until the OnePlus 6 Marvel Avengers Limited Edition in 2018 that the OnePlus joint name returned to China.
The limited edition uses a golden LOGO with a 3D aramid fiber textured glass body, comes with an exclusive custom phone case for Iron Man, and an Avengers badge, making it a popular collection for Marvel fans. Then OnePlus followed the trend of domestic supercars, and cooperated with McLaren to design a number of limited edition models, carbon fiber texture, customized Huanli Orange UI, ultra-fast flash charging, top-level processor, smooth high refresh screen, two brands The combination of the two logos is not a simple superposition of two logos, but a common pursuit of speed.
But what impressed me the most was the OnePlus 8T Cyberpunk 2077 Limited Edition. In order to fit the theme of the game, the back cover of the mobile phone is completely redesigned, and the standard version is put together so that the same product cannot be seen.
