Heyup's New Look: Get All The Deets

Introducing the new and revamped Heyup, delivering the same features you love in a re-branded and fun packaging, as we connect with new friends and reconnect with old buddies in the most tech-centric space for like-minded people on the internet.

We asked our designers to take us through the creative process, inspiration, and vision behind the new face of Heyup and what the future holds for our community. Take a look:

1. What is the first blink of an idea to make the new design?

Futuristic, high-tech, holographic color to make a Heyup a timeless and cool brand.

2. What would be the core of the design?

Simplicity, approachability, innovation and cool.

The design features a clean, minimalist aesthetic with the iconic Heyup smile holographic color logo as the centerpiece. The aim is to create a recognizable, cool and playful brand image that reflects Heyup's commitment to being a playground of cool tech, for everyone.

3. What makes this design so powerful?

For Heyup logo, a smiling logo with holographic color could convey a futuristic, innovative, and playful brand image for Heyup. The use of holographic color could make the logo more eye-catching and memorable, drawing attention to the brand.


For Heyup brand visual system,
Simplicity: The clean, minimalist aesthetic is easily recognizable and memorable.
Consistency: The design is consistent across all Heyup touch points, creating a strong, cohesive brand image.
Recognizability: The iconic smile holographic logo is widely recognized and has become synonymous with the company and its mission.
Trustworthiness: The approachable and friendly design conveys a sense of reliability and trust, which is important for a content platform driven by a tech enthusiastic community.
Flexibility: The design can be easily adapted to different contexts and mediums, making it versatile and relevant for a range of uses.

4. Where does the concept originate from?

Our founders’ smiles. They want to spread their joy and excitement for innovative and cool technology products to the world with a smile.

5. In your opinion, what is Heyup?

Your playground for cool tech!
A creative space for tech enthusiasts to find belonging.
A wonderland for no one feels like an outsider

6. What for you is the perfect playground of Tech?

The perfect playground of tech is a place where one can pursue their passion for cool tech, learn new skills, and collaborate with others to create new innovations.

7. What kind of Tech do you use daily?

Software: AI tools.
Hardware: TWS Earphones, iPhone, PC, smarthome devices

8. What else do you want to talk to Heyupers?

Your playground for cool tech! Come and join us, to start your wonderful and futuristic journey!

We hope to share the fun, cool and playful spirit of our founders through these upgrades, creating safe space for our heyupers to share, experience and grow together with us. Check out the new changes and take your heyup experience to the next level! Feel free to leave your commnet in the Heyup Community and let us know your thoughts.