HeyWhatsNew: Google Unveils Genie 3 AI Worlds and Peak Devs Urge Piracy Over Roblox Copy
Hey, Heyuppers! Let’s plug into what’s trending in tech this week, starting 04/08/2025.
EA Confirms No Plans for The Sims 5
EA has confirmed that The Sims 5 is not in development anytime soon, citing concerns about forcing players to abandon the extensive content they’ve purchased for The Sims 4. Since its 2014 launch, The Sims 4 has accumulated over 85 paid content packs, and EA president Laura Miele told Variety that wiping out years of player investment would not be "player friendly." Instead, EA is committed to continuing support for The Sims 4, which they say is now robust enough technologically that it doesn't require a new engine.
Alongside ongoing updates, EA is exploring new ways to expand The Sims universe through transmedia projects. With a Sims movie in development, Miele hinted at crossover opportunities between the film and game, suggesting characters or items from the movie could appear in future DLC. As The Sims celebrates its 25th anniversary, EA appears focused on evolving the franchise through expansions and storytelling rather than a fresh start with a sequel.
Google’s Genie 3 Creates Dynamic AI Worlds from Text Prompts
Google DeepMind has introduced Genie 3, its latest AI-powered “world model” capable of generating interactive 3D environments in real time from simple prompts. Unlike its predecessor, Genie 2, which offered only short, limited interactions, Genie 3 allows users and AI agents to explore these worlds continuously for a few minutes. It also remembers visual details such as wall art or chalkboard writing when users look away and return and supports 720p resolution at 24fps for smoother experiences.
This new version includes "promptable world events," which let users dynamically alter environments by typing a prompt, such as changing the weather or adding characters. While previous models often felt inconsistent or unstable, Genie 3 represents a notable improvement and continues Google's efforts to advance AI-generated virtual spaces for entertainment, education, and training purposes.
Vogue’s August Issue Sparks Controversy Over AI-Generated Guess Ad Campaign
American Vogue’s August 2025 issue has sparked debate—not for Anne Hathaway’s cover appearance, but for featuring advertisements by Guess that used AI-generated models. The campaign, created by London-based agency Seraphinne Vallora, featured lifelike digital models such as "Vivienne," whose realistic appearance led to viral reactions online and criticism over the use of non-human models in fashion. Critics argue this reinforces unrealistic beauty standards and threatens opportunities for real models, while some users called for a boycott of both Guess and Vogue.
Seraphinne Vallora’s founders defended their work, stating AI models are created with input from real models and offer brands more flexibility and lower costs. The campaign involved photographing a real model in Guess clothing to inform how outfits should appear on the AI-generated figures. While Condé Nast clarified that AI models have not been used editorially in Vogue, the backlash highlights growing tension between technological innovation and representation in fashion media.
Peak Devs Urge Fans to Pirate Their Game Rather Than Play Roblox “Ripoff”
The developers behind Peak, the breakout indie co-op climbing game, have publicly criticized copycat versions appearing on other platforms, most notably a Roblox clone called Cliff. In a bold post on X, developer Aggro Crab stated they would “rather you pirate our game than play this microtransaction-riddled Roblox slop ripoff.” The studio expressed frustration over these low-quality imitations, which have surfaced amid rising demand for Peak to launch on consoles.
Despite the controversy, many fans supported the developers, praising the original game’s affordable $8 price and high quality. Aggro Crab confirmed they are working on a console release, which could help curb the popularity of unofficial versions. Some fans are also urging the studio to take legal action against the Roblox copy, although it remains live for now.
Game Design Graduates Create Their Own Jobs
Holly Hudson graduated with hopes of becoming a 3D artist in the video game industry, only to face a tough job market hit by layoffs and limited entry-level opportunities. With fewer than 5% of current UK game development vacancies targeting juniors, she and her former classmate Harvey Hayman took matters into their own hands by self-financing and releasing their first commercial game, Morgan: Metal Detective. Inspired by personal memories, the indie title was developed while the duo juggled side jobs and contract work to support themselves.
Their story reflects a wider trend among young developers who are building their own studios or turning to platforms like Roblox, Fortnite, and Minecraft to showcase their work. While these tools have opened new pathways into the industry, visibility and income remain significant challenges. Despite the industry's instability, Holly remains optimistic and encourages aspiring developers to pursue their passion, emphasizing the supportive nature of the gaming community and the value of creating independent work outside of traditional paths.
We hope you enjoyed this week’s update, Heyuppers. Catch you soon with more news and insights on tech, gaming, and innovation!
