Music for the Afterlife: Spotify and Liquid Death Unveil Urn-Shaped Speaker

In what might be one of the most unconventional collaborations of the year, Spotify has teamed up with Liquid Death to launch a truly unique product: the Eternal Playlist Urn, a wireless Bluetooth speaker designed to look exactly like a cremation urn.

 

Music for the Afterlife: Spotify and Liquid Death Unveil Urn-Shaped Speaker

 

This "Eternal Playlist Urn" is not intended for actual ashes but is a collectible piece. With only 150 units available exclusively in the United States, this limited-edition item is priced at $495. Buyers will receive a 7-inch by 11.4-inch urn-shaped speaker with a Bluetooth audio unit built into the lid.

 

Music for the Afterlife: Spotify and Liquid Death Unveil Urn-Shaped Speaker

 

According to Spotify, this is the "world's first streamable urn speaker," designed to make death "less boring." The concept is simple: even after someone has passed, their favorite playlist can continue to play for eternity. In a blog post, Spotify declared, "Life demands music, and so does the afterlife," explaining the motivation behind this unique hardware collaboration.

 

Music for the Afterlife: Spotify and Liquid Death Unveil Urn-Shaped Speaker

 

Upon receiving the speaker, owners can create their personalized "Eternal Playlist" on Spotify. The process involves answering evocative questions such as, "What's your eternal vibe?" and "What's your favorite underworld BGM?" Spotify then uses these answers, along with the user's listening history, to generate a custom playlist that syncs directly to the urn speaker and can be shared with loved ones.

 

Music for the Afterlife: Spotify and Liquid Death Unveil Urn-Shaped Speaker

 

While Spotify has not yet launched its own branded smart speaker, this marks its second hardware collaboration, following a partnership with IKEA on a portable Bluetooth lamp speaker. This new venture aligns perfectly with Liquid Death's brand identity, which is known for its extreme and often morbid marketing campaigns. The brand previously made headlines by auctioning a life-sized snowman-coffin-shaped cooler for over $68,200.

 

Music for the Afterlife: Spotify and Liquid Death Unveil Urn-Shaped Speaker

 

Whether you view it as a brilliant marketing ploy, a dark joke, a tasteless gimmick, or simply absurd, the "Eternal Playlist Urn" demonstrates the incredible lengths to which brands will go to capture attention.

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